In this blog post, we explore affordable and luxury fashion brands that embody the timeless style and classic elegance associated with the old money aesthetic. Here is a list of the top 15 old money fashion brands to shop.

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What is Old Money Fashion?

You’ve probably heard about old money, although it has been trending recently, it is a classic style based on understated luxury. Old money fashion brands embody heritage, quality, and refined taste. It represents timeless styles passed down through generations, focusing on classic designs and superior craftsmanship.  And as some have said before, money talks, wealth whispers. stealth wealth fashion is all about rich people who adopt classic understated styles without flashy designer logos,

While the terms quiet luxury and old money fashion are sometimes used interchangeably, there are some differences between the two. Quiet luxury is all about capsule staples with high quality, with no designer logos showing. While old money also focuses on understated high quality designs, it leans more towards the classic heritage style.

 if you want to learn more about old money fashion, check out this old money fashion guide! 

There is something undeniably appealing about timeless classic brands. These brands not only stood the test of time but also managed to offer quality and sophistication. Each of these iconic brands is a major player in the fashion world. It’s important to note that the old money aesthetic is not about imitating wealthy people, it’s about a classic and elegant style that is timeless. 

So here is a list of the best luxury old money clothing brands along with some affordable options to help you achieve the old money look without breaking the bank.

Luxury Old Money Fashion Brands

For those who appreciate the luxurious side of old money fashion, there are several high-end brands that are synonymous with sophistication. From iconic fashion houses like Chanel and Gucci to heritage brands like Hermès and Louis Vuitton, these labels offer exceptional craftsmanship, impeccable tailoring, and unparalleled attention to detail. Here is a list of the top luxury old money brands:

Brunello Cucinelli

Established in 1978, Brunello Cucinelli is an Italian luxury brand that mastered the art of timeless elegance. the Italian brand is known for its high-quality cashmere clothing which makes it a favorite among old-money families. The company’s products are all handmade in Italy and their main focus has always been high-quality materials and craftsmanship. Cuccinelli himself travels every year to the mountains of Mongolia to purchase the best-sourced cashmere directly from the producer. 

Loro Piana

 Another Italian brand with a rich history dating back to the early 1900s. Loro Piana has established itself as a symbol of refined taste and impeccable craftsmanship. loro Piana specializes in quality cashmere and wool products and prides itself on sourcing the finest and rarest materials the world has to offer. Their coats and sweaters provide not only warmth but also an unparalleled sense of luxury. Making Loro Piana a favorite among old money style icons.

I’m sure you’ve seen the famous Loro Piana loafers everywhere during summer. With their classic design and premium materials, these shoes perfectly combine elegance and comfort, making them the top shoe trend in 2023.

Jil Sander

Founded in 1968 by the German fashion designer Jil Sander who is considered one of the top designers who influenced the big minimalism movement in the 1900s. With neutral tones and the use of the finest materials, Jil Sander became one of the top designer brands for old money outfits. 

Chanel

Founded by Coco Chanel in the early 20th century, Chanel has become a symbol of sophistication. Whether it’s their ready-to-wear fashion or leather goods, Chanel’s long history in making elegant clothing and quality craftsmanship made it one of the most luxurious brands in the fashion world. The interlocking c logo has become a symbol of prestige and sophistication.

Chanel‘s influence extends beyond fashion. With their iconic Chanel No. 5 perfume becoming a classic fragrance that is synonymous with luxury and sophistication.

The Row

Founded in 2006 by the famous twins Mary-Kate and Ashley Olsen. The Row is a brand rooted in quality and simplicity. which is why it quickly became a favorite for fashion enthusiasts looking for high-quality wardrobe basics. the idea behind the brand originated from their quest to find the perfect white t-shirt. And up until now, that white tee remains iconic showcasing the Olsen twins’ dedication to perfection.  

Max Mara

 Since 1951 Max Mara’s luxurious Italian tailoring and clean lines have made it one of the best old money brands. the Italian brand epitomizes enduring style by combining precision tailing with minimalistic aesthetics. Max Mara is Known for their timeless camel coats and elegant designs that accentuate the female form with structured silhouettes and clean lines. 

The Duchess of Sussex, Meghan Markle has been photographed wearing Max Mara infamous camel coats on several occasions.

Affordable Old Money Fashion Brands

Old money fashion doesn’t have to be exclusive to the wealthy. There are also affordable brands that capture the essence of old money style without the hefty price tag. Brands like J. Crew, Ralph Lauren, and Brooks Brothers offer classic and timeless designs that exude elegance and refinement.

Ralph Lauren

Since 1967, Ralph Lauren has been a name synonym with luxury and classic style. From the iconic polo shirts and baseball caps to elegant evening gowns, Ralph Lauren exudes understated luxury and refined taste. The brand seamlessly blends tradition and modernity creating a refined style that resonates with old-money elegance.

Their diffusion lines offer accessible options without sacrificing quality. The Polo Ralph Lauren collection provides a gateway to affordable yet stylish pieces.

Barbour

With roots in England and a legacy in outerwear dating back to 1994, Barbour is revered for its durable weather-resistant jackets. Their iconic waxed jackets serve as the staple for those seeking both style and functionality, proving that practicality and elegance don’t have to be mutually exclusive.

The duchess of Cambridge Kate Middelton has been seen multiple times wearing Barbour’s iconic jackets.

J. Crew

Since 1983 J. Crew has been curating preppy timeless looks. With a commitment to classic cuts and quality materials, this brand has become a mainstay for women seeking refined budget-friendly wardrobe options. 

Tommy Hilfiger

Tommy Hilfiger offers a range of affordable sporty chic clothing. With its iconic logo and clean lines, adding a touch of classic style to your wardrobe has never been easier. 

banana republic

Founded in 1978, Banana Republic has become a reliable source for classic preppy fashion, from impeccably tailored blazers to ageless dresses, their pieces effortlessly blend sophistication with affordability.

Brooks Brothers

Since 1818 Brooks Brothers has been synonymous with classic American style. their tailored pieces and iconic button-down shirts exude a refined elegance that is accessible to the everyday customer.

Lacoste

Since 1933 this French brand has been known for effortlessly blending comfort and style. Whether it’s their iconic polo shirts or stunning tennis skirts, Lacoste perfectly embodies the sporty-chic aesthetic.

Massimo Dutti 

Massimo Dutti perfectly combines high quality with elegant contemporary designs at an affordable price point for the average shopper. 

Established in 1985, This Spanish brand is part of the Inditex group that owns Zara and other famous high-street brands. The brand was originally founded as a menswear brand before adding womenswear in 1995. and is very famous for its linen products, but it also specializes in quality wool and cashmere products at affordable prices. 

& Other Stories 

Founded in 2013 as a brand under the H&M group, this Swedish brand perfectly exudes the concept of elevated basics, offering high quality basics with innovative designs. & Other Stories aims is to provide all wardrobe Essentials under one roof and provide their shoppers with pieces that can be mixed and matched according to their personal style. 

Old Money vs. New Money

While old-money fashion focuses on timeless elegance and heritage, new money may emphasize fashion trends and bold looks. For old money, it’s all about the understated elegance of timeless pieces and minimalist designs, while new money is about wearing things that make people look twice with big brand names and over-the-top designs. 

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Tips for Shopping Old Money Fashion Brands

•  Invest in high-quality essentials such as tailored blazers, cashmere sweaters, and elegant dresses that will stand the test of time.
• Focus on quality materials and craftsmanship.
• Opt for neutral colors like navy, black, and beige.
• Opt for classic silhouettes that flatter your body shape.
• Pay attention to details like fabric choices, stitching, and fine tailoring.
• Accessorize with simple and elegant pieces like pearl necklaces, leather belts, and structured handbags.
• Consider second-hand luxury options to find hidden gems.

In conclusion, whether you choose to splurge on luxury brands or curate a collection of affordable pieces, old money fashion is about embracing an elegant and timeless aesthetic. By investing in well-crafted and classic pieces, you can create a wardrobe that exudes effortless elegance and sophistication.